Dr. Miki Zilnicki
Docteur en Optométrie - Experte en vision thérapeutique
Born from a simple conviction
Gunnar was built on a belief that screens shouldn't come at the cost of your health. Since day one, everything we do is guided by four uncompromising principles.
Visual Health
Your eyes were not designed for eight hours of screen exposure a day. We engineer every lens to work with your visual system — reducing strain, filtering harmful light, and making digital life more comfortable.
Innovation
We don't follow trends — we set them. From our patented lens tints to our precision coatings, every Gunnar innovation starts with a real problem faced by real people staring at real screens.
Design
Performance and aesthetics are not a trade-off. Every Gunnar frame is crafted to look as sharp as it performs — because the best eyewear is the one you actually want to wear every day.
Community
We are gamers, creators, streamers, and digital natives. We live the culture we serve — and we build products for people who refuse to slow down, whether they're grinding ranked matches or shipping their next project at 2 AM.
Join us in redefining what it means to live, work, and play in a digital world.
Jenny Michelsen
Founder
Joe Croft
FounderHOW DID IT ALL START?
It started with a headache. In 2003, Matt Michelsen had been suffering from recurring migraines that no one could explain — until his doctor pointed to an unlikely culprit: the hours he spent in front of a screen every day.
Rather than accepting this as an unavoidable side effect of modern life, Matt and his wife Jennifer decided to do something about it. They brought in Joe Croft, a Stanford-educated engineer, and together the three set out to solve a problem that millions of people were experiencing without even knowing it had a name.
What followed was three years of obsessive development — lab testing, optical research, medical consultations, and prototype after prototype — all in pursuit of a lens that could genuinely protect the human eye from the demands of digital screens. The outcome was GUNNAR Optiks, named after the Michelsens' son, and the world's first eyewear brand built exclusively around screen use.
The science was validated when GUNNAR was awarded patent #9417460 — the first of its kind for lenses engineered to reduce digital eye strain. Not a marketing claim. A proven, protected innovation that set the foundation for everything Gunnar stands for today.
SINCE 2006
What began in a garage in 2006 has grown into a global eyewear brand trusted by millions of screen users across the world. Over the years, Gunnar has built partnerships with some of the biggest names in entertainment and gaming — including Disney, Activision, Blizzard, and Ubisoft — cementing its reputation as the reference brand for digital eyewear. High-profile supporters like 50 Cent and Lady Gaga, along with a memorable appearance on Shark Tank, brought Gunnar's mission to an even wider audience.
But Gunnar was never just about gaming. As screens became central to every aspect of life — work, creativity, entertainment, sleep — Gunnar expanded its range to meet every need. Today, the lineup covers dedicated gaming frames, everyday computer glasses, outdoor sunglasses with protective coatings, blue light filtering lenses designed to support better sleep, and reading glasses built specifically for screen use.
For those who need vision correction, Gunnar offers custom prescription lenses that combine all the same protective technology with your personal vision needs. Whether you're a competitive gamer, a creative professional, or simply someone who spends hours in front of a screen, there's a Gunnar solution designed specifically for you.
CLINICALLY PROVEN
Gunnar lenses are not a wellness trend — they are a clinically validated optical solution. Developed through years of research and refined in collaboration with eye care professionals, Gunnar's patented lens technology improves visual focus at close range, filters blue light, and measurably reduces the symptoms of digital eye strain including dry eyes, headaches, and blurred vision.
Recommended by optometrists and ophthalmologists across the globe, Gunnar has earned the trust of the medical community as well as its customers. In the United States, Gunnar products are eligible for HSA and FSA purchases and are recognised by most major vision insurance providers — a testament to their standing as a legitimate health product, not just an accessory.
"GUNNAR’s patented lens technology is designed to address the symptoms of digital eye strain. Their experience since 2006, and constant innovation on the latest research, is what sets them apart. I recommend GUNNAR gaming and computer glasses to all of my patients!"
— Dr. Miki Lyn Zilnicki, O.D., F.C.O.V.D.
MY_DIGITAL_LIFE
Screens are where ambitions are built, games are won, and ideas become reality. At Gunnar, we exist for everyone who refuses to let eye fatigue slow them down — the developers shipping code at midnight, the creators editing frame by frame, the gamers who play to win.
For nearly two decades, we have been engineering one thing: lenses that make your digital life healthier. Less strain. Less dryness. Less compromise. Whether you work, create, compete, or simply live with a screen in front of you, Gunnar gives your eyes the protection they deserve — so you can go further, stay sharper, and do what you love without limits.
Your screen is your world. We make sure your eyes are ready for it.
